The online distribution channel has become exceptionally significant in the hotel sector, especially with the rise of Online Travel Agencies (OTAs).
In this context, traditional distribution channels saw a drastic reduction in reservations, while bookings through OTAs increased exponentially. In response, hotels and groups are redefining strategies to boost direct bookings, recognizing the pivotal role of pricing in revenue optimization.
A major challenge faced by hotels is that online intermediaries often offer lower prices than their official websites. Considering all the above, 123COMPARE.ME has introduced the World Parity Monitor, aiming to be the global reference for analyzing price parity across different channels.