The European Union’s Digital Markets Act (DMA), enacted in 2023, is reshaping the hospitality industry by increasing pricing flexibility for hotels and regulating dominant platforms like Booking.com and Google. This paper distills insights from the International Hospitality Innovation Series (IHPI) event, held in Barcelona on November 19, 2024.
Discussions focused on how these changes empower hotels, present new challenges, and influence industry dynamics.
Key takeaways include:
- Hotels in the EU are offering more competitive direct rates, reducing reliance on OTAs.
- Regulatory milestones, such as the removal of parity clauses, have leveled the playing field.
- Challenges remain in adapting to data-sharing rules and ensuring compliance.
