123COMPAREME, a software company specializing in parity and conversion, and FlexMyRoom, a technology company specializing in incorporating travel insurance into direct hotel sales, have reached an agreement aimed at increasing the competitiveness of hotel and hotel group websites and generating greater user confidence.
The integration of travel insurance into the hotel’s booking engine offers numerous benefits, including an increase in direct sales by adding value to the customer experience throughout the booking cycle.
Informed Decisions and Enhanced Hotel Perception
Specifically, integrating travel insurance into the hotel’s booking engine allows guests to make informed decisions, eliminating the need for parallel consultations or post-booking queries for comprehensive coverage in situations such as lost luggage or unexpected cancellations.
This integration contributes to a more complete shopping experience, as it allows travelers to secure coverage from a single site, thereby improving the overall perception of the hotel.
Financial Protection
In addition, offering travel insurance within the booking engine gives hotels a competitive edge, as it can be a deciding factor for guests seeking more than just accommodations. It provides an added layer of financial protection, helping mitigate financial losses in the event of unforeseen circumstances that affect travel plans.
Strengthening the relationship between hotels and guests
Furthermore, by offering travel insurance during the booking process, hotels demonstrate care for their guests’ well-being and comfort, strengthening the relationship between the hotel and its visitors.
Reducing cancellations
Proper protection can also reduce the number of cancellations, as guests feel more confident in making reservations, lowering the likelihood of cancellations due to uncertainty about potential disruptions.
This benefits the hotel by guaranteeing a higher occupancy rate and greater liquidity, as there is a direct correlation between travel insurance and prepaid bookings.
In short, integrating travel insurance into the booking engine adds value to a hotel’s offering, improves the customer experience, and provides security for both guests and the establishment in unforeseen situations.
This is why 123COMPAREME has added FlexMyRoom, a company specializing in the seamless integration of travel insurance for hotels, to its portfolio of partners.
The purpose of this partnership is to enhance the competitiveness of hotel websites and boost customer confidence.
According to Jordi Serra, CEO of 123COMPAREME, “Adding FlexMyRoom to our portfolio of partners strengthens our commitment to the hospitality sector and contributes directly to fulfilling our brand promise: boosting direct bookings through an enhanced customer experience, addressing the entire booking cycle.”
Miguel Signes, CEO of FlexMyRoom, added, “Joining forces with 123COMPAREME represents a qualitative leap in optimizing the booking experience for customers. This partnership will allow hotels to strengthen customer trust, improve their website’s competitiveness, and increase direct sales.”
