Ensure your direct channel is always the best option
We power your direct channel with revenue and marketing solutions.
Over 4,000 hotels worldwide trust us.
20
Monthly Price Comparisons
175.60
Monthly Impact on Bookings
22.80
Monthly saving on OTA Commissions
4.400
Hotels
Control your pricing strategy
The disparity directly affects the competitiveness of your direct channel. Detect disparities and correct them automatically with our revenue solutions.
- Magic Parity Tool reveals which brokers are undercutting your official price.
- Find & Book helps you identify the source of disparities, verify whether they’re real or artificial, and take the appropriate corrective actions.
- Price Match acts at the critical moment—adjusting the price in real time on the booking engine to secure the direct conversion.
Boost your direct channel
We boost your direct channel with marketing actions applied throughout the entire booking cycle.
- Rate Comparison: lets users see prices from other channels without leaving your website. Guarantees the best available rate. Learn more
- Campaigns: design personalized campaigns in just 2 minutes. Trigger messages at critical moments in the booking process—promotions, urgency, or scarcity. Learn more
- Recovery: keep travelers engaged even after they abandon the booking process. Learn more
- Reputation Management: use reviews to drive conversions. Display positive feedback and build trust. Learn more
Who is it for?
Hotel groups, individual hotels, and booking engines.
- Independent Hotels: easy-to-implement solutions with no need for technical support.
- Hotel Groups: scalable tools that adapt to the needs of multiple properties.
- Booking Engines: simple integration via script to offer added value to your clients.
We are more than just hotel software
World Parity Monitor
WPM is the only unique BI solution that analyzes OTA pricing strategies through continuous monitoring of Google Metasearch.
The regular reports from WPM offer an in-depth analysis of price parity trends across 3, 4, and 5-star hotels in the world’s top 60 tourist destinations.
A team of price parity experts
Over 20 years of experience back us
- We have developed and implemented strategies for over 100 properties worldwide.
- We optimize your strategy to meet the unique needs of your property or hotel group.
- We boost your conversion rate and drive more direct bookings.
What are our customers saying? 
All our Insights
Recent Posts / View All Posts
As every month, 123Compare.me publishes the results of the World Parity Monitor; a monthly tracker analyzing the evolution of price parity in the global hotel sector. The March edition focuses…
The abandonment rate throughout the booking process is one of the main obstacles to driving direct sales for hotels. The abandonment rate during the booking process is a major obstacle…
At 123Compare.me, we published February’s World Parity Monitor results, our monthly report tracking global hotel price parity evolution. We conduct this analysis using the “Beat - Meet - Lose” KPI,…
Nowadays, hoteliers face multiple challenges in maintaining price control and parity across different online sales channels. This situation affects guest trust, significantly reduces direct bookings, and deteriorates business relationships between…
123COMPARE.ME in the News
Price parity continues to be a pending account
Smart Travel News
The ‘last minute’ factor: a critical key to understanding Disparity in January 2025
Smart Travel News
Reflecting on an Inspiring Week in London: Elevating Talent, Celebrating Success
Hospitalitynet
Europe gains pricing control as hotels tackle rate parity
Hospitality.today News
Europe gains pricing control as hotels tackle rate parity
Travolution
World Parity Monitor: Europe gains pricing control as hotels tackle rate parity
UK NEWS Group
Europe gains pricing control as hotels tackle rate parity
Open PR. Worldwide Public Relations
Europe gains pricing control as hotels tackle rate parity
LondonLovesBusiness
Europe Sets Pace in Hotel Pricing, Outperforms Asia and Americas
HNR Hotel News
World Parity Monitor: Europe gains pricing control as hotels tackle rate parity
TravelDailyNews
European Hotel Industry Commands Global Market With Superior Pricing
Travel and Tour World
Launch of the first dynamic global parity report
HostelTur
World Parity Monitor: Europe Gains Pricing Control as Hotels Tackle Rate Parity
hotel
The leading companies in the hotel sector analyze the impact of the Digital Markets Act (DMA) at the first IHPI held in Barcelona
Smart Travel News
Analyzing DMA implementation impact on Booking.com pricing strategy
Smart Travel News
123Compare: Interview with Pau Ferret about technological evolution and tariff control
Smart Travel News
Analyzing Digital Markets Act implementation impact on Booking.com pricing strategy
HTV10
September Wave Analysis: Key Trends and Market Shifts in BML Performance
Smart Travel News
The World Parity Monitor allows for an understanding of the changing price dynamics in the hospitality sector
Open PR: Worldwide Public Relations
August wave: High season overall Pricing performance remains positive
Smart Travel News
July Insights: Steady Gains in Price Parity and Destination Performance
Smart Travel News
Parity is not dead because it was never born
Tecno Hotel
The price gap between Hotels and OTAs has narrowed by 4 points!
Smart Travel News
Skift announces that 123 compare.me has been nominated as a finalist for the “Problem Solvers” category
Skift
Holiday tourism needs a more strategic recipe
Tecno Hotel
123Compare.me, a competitive pricing tool that helps hotel groups manage room distribution, has won the EMEA Travel Innovation Award at Phocuswright Europe 2024
Smart Travel News
123compare.me – 2024 Phocuswright Europe EMEA
Mandarinian
123compare.me – EMEA Travel Innovation Award Winner at Phocuswright Europe 2024
PhocusWire
Phocuswright Europe 2024 Launch Innovator interview: 123 Compare.me
PhocusWire
Customer loyalty: Loyalty to the hotel or to its facilitator?
HostelTur
Keytel addresses direct selling at a convention in Mallorca
HostelTur
123compareme drives innovation in the Tech Tourism Cluster
Smart Travel News
The Minister of Industry and Tourism, Jordi Hereu, highlights FITURTECHY 24 as “the epicenter of reflection and knowledge of the sector”
ITH Instituto Tecnológico Hotelero
Technology and alliances as the epicenter of hotel innovation in 2024
HostelTur
Price parity is not dead because it never existed
HostelTur
The responsibility for distribution is in the hands of each hotelier
Tecno Hotel
TecnoHotel OnTour Madrid: December 13 at Only YOU Atocha
Tecno Hotel
123Compare.me shares steady OTA gains in price parity
Travolution
79% of the time there is at least one OTA that beats the hotel price, according to the 123Compare.me report
Tecno Hotel
123Compare to present “World Parity Report”, a revolution in parity analysis for the hotel industry
Smart Travel News
World Parity Report arrives: a comprehensive analysis of parity in major destinations
Tecno Hotel
Calvià adapts its offer to position itself as a ‘revenue’ destination
Cronica Balear.es
Increasing Hotel Direct Sales: A Conversation with Pau Ferret of 123 Compare
Smart Travel News
Without Marketing there is no direct sales, and without direct sales, there is no Revenue
Tecno Hotel
18 Startups Avanzan en la Primera Edición de Phocuswright/WIT Global Startup Pitch
PhocusWire
How to get the most out of metasearch engines. Keys to get the most out of them
HostelTur
