OTAs continue to exert a strong influence on hotel distribution.
Failing to take action means losing direct revenue and handing over pricing control to third parties.
In the 2024 Annual Disparity Report, we detail:
Download the Annual Parity Report now. Discover the key insights to regain control of your pricing.
Lose Rate Evolution 2024: the lose rate remained stable throughout 2024.
The highest lose rates occur in high-traffic searches.
Major OTAs (Booking.com and Expedia Group) have a lower lose rate.
Booking.com dominates search results in organic and sponsored links.
Less mature destinations and those with complex hotel offerings are most affected by OTA pricing policies.
Major hotel groups control parity more effectively.
OTAs continue to exert a strong influence on hotel distribution.
Failing to take action means losing direct revenue and handing over pricing control to third parties.
In the 2024 Annual Disparity Report, we detail:
Download the Annual Parity Report now. Discover the key insights to regain control of your pricing.
The World Parity Monitor (WPM) provides a detailed view of price parity trends in 3, 4, and 5-star hotels across the 60 top global tourist destinations.
The study analyzes over 6 million monthly searches on Google Hotels. It evaluates price differences between hotel direct rates and OTA rates.
Methodology: Key Performance Indicators (KPIs)
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