Nowadays, hoteliers face multiple challenges in maintaining price control and parity across different online sales channels.
This situation affects guest trust, significantly reduces direct bookings, and deteriorates business relationships between hotels and intermediaries. Additionally, it compromises hotel profitability and makes it difficult to implement effective revenue management strategies.
However, tracking, identifying, and verifying the source of disparities–and correcting them in real time–can be difficult without the right tools.
Find & Book
Hotel revenue teams currently face a manual-intensive process to review disparities and conduct test bookings. This situation leads to the following issues:
- Randomized control without prioritization.
- Significant time spent finding active disparities.
- Manual processing, often managed through spreadsheets.
- Lack of reporting, leaving many reviews undocumented.
- Unstructured management of test bookings.
Find & Book is an advanced solution developed by 123Compare.me, enabling hoteliers to take full control of their pricing strategy.
Find & Book detects, verifies, and resolves disparities automatically in real time. This ensures efficient distribution aligned with the hotel’s revenue management strategy and allows hotels to maintain rate parity effectively.
How Does Find & Book Work?
- Real-Time Detection – Continuously monitors online distribution channels to identify disparities.
- Demand-Based Prioritization – Focuses on the most critical disparities that remain active, particularly those posing the greatest threat to direct bookings.
- Verification via Test Bookings – Once a disparity is detected, the tool performs a test booking to validate the issue, distinguishing between real and false disparities.
For each type of detected disparity, the system executes a specific corrective action:
- False Disparity – Automatically generates a claim with detailed evidence, such as screenshots. It then submits the claim to the OTA or metasearch platform requesting correction if a prior agreement exists for this process.
- Real Disparity – Completes the booking and takes measures to recover the payments made.
Key Benefits of Find & Book
- Automated Disparity Management – Less manual workload, greater efficiency. Find & Book reduces disparity management time by 5x, allowing hotels to focus on the guest experience.
- Proactive Management – Sends alerts to adjust prices and enhance commercial strategy.
- Revenue Management Optimization – Greater control over distribution and maximized profitability.
- Immediate Correction – Resolves disparities in real-time and generates claims.
Find & Book is a solution specifically designed to provide total control over pricing strategy and online distribution. With Find & Book by 123Compare.me, hotels improve profitability and strengthen their direct booking channel.