The fifth edition of HPI, held in Palma in collaboration with HSMAI Europe at Zafiro Palace Andratx, brought together senior hospitality leaders for an insightful session titled Hotels Unleashed: Mastering Distribution Dynamics in the Current Regulatory Chaos. The roundtable explored the evolving landscape of hotel distribution, highlighting key challenges such as rate parity enforcement, regulatory complexity, and the increasing need for automation and transparency.
Key takeaways emphasized three strategic priorities for hoteliers: strengthening parity controls, adapting to shifting regulations, and leveraging innovation to streamline operations. The event reinforced the urgency for hotels to rethink their distribution strategies in light of ongoing industry disruption.
