Introduction: Tracking Booking.com’s Price Parity Evolution in Europe
The 2025 edition of the World Parity Monitor (WPM) highlights how Booking.com’s price parity has evolved across Europe over the past two years.
The data reveals a steady improvement within the European Union (EU), contrasting with more stable levels outside it. Spain — particularly Mallorca — remains one of the most consistent markets in terms of parity and price integrity.
1. Europe’s Turning Point
Between 2023 and 2025, Booking.com’s lose rate in the European Union decreased from roughly 20 % to around 15 %.
Outside the EU, the trend stayed almost unchanged, at 20–21 %, creating a five- to six-point gap that signals measurable progress in price alignment across EU markets.
Graph 1. Booking.com Lose Rate Trend in the European Union (2023–2025)
Graph 2. Booking.com Lose Rate Trend in Non-EU Countries (2023–2025)
2. Comparison with Other OTAs
While Booking.com shows a clear downward trend, other OTAs in the European dataset have evolved more gradually, with lose rates decreasing from around 29 % in October 2023 to 24 % in September 2025.
This suggests that parity improvements have not been uniform across intermediaries and that the DMA framework may have had a more immediate impact on leading platforms.
Graph 3. Other OTAs Lose Rate Trend in the European Union (2023–2025)
3. Spain and Mallorca: Consistency in Price Parity
Within the EU, Spain continues to display one of the lowest lose rates in Booking.com’s series.
Although Booking.com’s lose rate in Mallorca fluctuates through the year —in most cases reflecting seasonal demand patterns— the island maintains a clearly competitive stance. The long-term trend points to solid rate consistency and effective control over price disparities across channels.
Graph 4. Booking.com Lose Rate Trend in Spain (2023–2025)
Graph 5. Booking.com Lose Rate Trend in Mallorca (2023–2025)
4. Looking Ahead: Alignment Trends in OTA Parity
The latest World Parity Monitor insights confirm a downward trend in Booking.com’s lose rate across EU markets, while non-EU countries remain stable.
Upcoming editions will track whether this alignment trend continues, consolidates, or levels off across different OTA clusters and regional markets.
Download the World Parity Monitor 2025 Regional Report to access complete regional breakdowns, trend visualizations, and comparative insights across Europe, North America, LATAM, APAC, and MEA.
Key Questions about the World Parity Monitor (WPM)
1. What is the World Parity Monitor (WPM)?
The World Parity Monitor is a global observatory that analyzes hotel price parity across OTAs and direct channels. It provides objective data to understand how often hotels lose competitiveness in each market, region, and distribution cluster.
2. What does the WPM measure?
The WPM tracks key metrics such as the lose rate — how often an OTA offers a lower price than the hotel’s direct channel — and other indicators like the percentage of unique lowest prices and the number of OTAs involved in each disparity. Together, these metrics help quantify the real impact of parity issues on the direct channel.
3. What is the purpose of the WPM?
The WPM allows hotels and hotel groups to benchmark their performance against regional averages, detect risk patterns among intermediaries, and measure how regulatory and technological changes (such as the DMA) influence rate integrity. It transforms complex market data into actionable insights for revenue and distribution strategies.
4. Why is price integrity important for hotels?
Maintaining price integrity ensures that guests always find consistent and fair rates across channels. This consistency protects the direct channel, strengthens brand trust, and improves overall profitability by reducing commission costs and marketing inefficiencies caused by rate undercutting.
5. How does 123Compare.me help hotels protect price integrity?
123Compare.me empowers hotel brands and distributors to maintain pricing consistency through a smart detect–verify–act workflow:
1. Magic Parity Tool: Automates price monitoring, identifies trends, and supports strategic interventions to prevent pricing disparities before they escalate.
2. Find & Book: Detects and documents live pricing discrepancies, providing clear evidence to address issues directly with distributors.
3. Price Match: Serves as a tactical last resort to counter undercutting and restore parity when other measures fall short.
Together, these tools help safeguard your brand’s value, build trust across channels, and ensure fair pricing in the market.
