Ensure your direct channel is always the best option
We power your direct channel with revenue and marketing solutions.
Over 4,400 hotels worldwide trust us.
20
Monthly Price Comparisons
175.60
Monthly Impact on Bookings
22.80
Monthly savings on OTA Commissions
4.400
Hotels
Control your pricing strategy
The disparity directly affects the competitiveness of your direct channel. Detect and correct them automatically with our revenue solutions.
- Magic Parity Tool reveals which brokers are undercutting your official price.
- Find & Book helps you identify the source of disparities, verify whether they’re real or caused by errors, and take the appropriate corrective actions.
- Price Match acts at the critical moment—adjusting the price in real time on the booking engine to secure the direct conversion.
Boost your direct channel
We boost your direct channel with marketing actions applied throughout the entire booking cycle.
- Rate Comparison: lets users see prices from other channels without leaving your website, guaranteeing the best available rate. Learn more
- Campaigns: design personalized campaigns in just 2 minutes. Trigger messages at critical moments in the booking process—promotions, urgency, or scarcity. Learn more
- Recovery: keep travelers engaged even after they abandon the booking process. Learn more
- Reputation Management: use reviews to drive conversions. Display positive feedback and build trust. Learn more
Who is it for?
Hotel groups, individual hotels, and booking engines.
- Independent Hotels: easy-to-implement solutions with no need for technical support.
- Hotel Groups: scalable tools that adapt to the needs of multiple properties.
- Booking Engines: simple integration via script to offer added value to your clients.
We are more than just hotel software
World Parity Monitor
WPM is a unique BI solution that analyzes OTA pricing strategies through continuous monitoring of Google Metasearch.
The regular reports from WPM offer an in-depth analysis of price parity trends across 3, 4, and 5-star hotels in the world’s top 60 tourist destinations.
A team of price parity experts
Over 20 years of experience are behind us
- We have developed and implemented strategies for over 100 properties worldwide.
- We optimize your strategy to meet the unique needs of your property or hotel group.
- We boost your conversion rate and drive more direct bookings.
What are our customers saying? 
All our Insights
Recent Posts / View All Posts
Introduction: Tracking Booking.com’s Price Parity Evolution in Europe The 2025 edition of the World Parity Monitor (WPM) highlights how Booking.com’s price parity has evolved across Europe over the past two years. The data reveals…
On September 16, the Hospitality Pricing Innovation (HPI) Series held its fourth edition, following successful events in Barcelona, San Diego, and London. Hosted at Park Avenue Plaza in partnership with…
You repeat the search. Same dates, same room, same rate plan. But that price… is gone. It’s not an error. It’s just another day in the life of any revenue…
Latest World Parity Monitor reveals the scale of price pressure on direct channels — and where hotels still hold the advantage. In 75% of hotel rate searches, at least one…
123COMPARE.ME in the News
Hawaii Hotel Price Wars | OTAs Quietly Undercut Big Brands
Hawaii Travel News
Hotels grapple with ‘secondary OTAs’ for pricing control
PhocusWire
123compare.me – EMEA Travel Innovation Award Winner at Phocuswright Europe 2024
PhocusWire
