Ensure your direct channel is always the best option
We power your direct channel with revenue and marketing solutions.
Over 4,000 hotels worldwide trust us.
20
Monthly Price Comparisons
175.60
Monthly Impact on Bookings
22.80
Monthly saving on OTA Commissions
4.400
Hotels
Control your pricing strategy
The disparity directly affects the competitiveness of your direct channel. Detect disparities and correct them automatically with our revenue solutions.
- Magic Parity Tool reveals which brokers are undercutting your official price.
- Find & Book helps you identify the source of disparities, verify whether they’re real or artificial, and take the appropriate corrective actions.
- Price Match acts at the critical moment—adjusting the price in real time on the booking engine to secure the direct conversion.
Boost your direct channel
We boost your direct channel with marketing actions applied throughout the entire booking cycle.
- Rate Comparison: lets users see prices from other channels without leaving your website. Guarantees the best available rate. Learn more
- Campaigns: design personalized campaigns in just 2 minutes. Trigger messages at critical moments in the booking process—promotions, urgency, or scarcity. Learn more
- Recovery: keep travelers engaged even after they abandon the booking process. Learn more
- Reputation Management: use reviews to drive conversions. Display positive feedback and build trust. Learn more
Who is it for?
Hotel groups, individual hotels, and booking engines.
- Independent Hotels: easy-to-implement solutions with no need for technical support.
- Hotel Groups: scalable tools that adapt to the needs of multiple properties.
- Booking Engines: simple integration via script to offer added value to your clients.
We are more than just hotel software
World Parity Monitor
WPM is the only unique BI solution that analyzes OTA pricing strategies through continuous monitoring of Google Metasearch.
The regular reports from WPM offer an in-depth analysis of price parity trends across 3, 4, and 5-star hotels in the world’s top 60 tourist destinations.
A team of price parity experts
Over 20 years of experience back us
- We have developed and implemented strategies for over 100 properties worldwide.
- We optimize your strategy to meet the unique needs of your property or hotel group.
- We boost your conversion rate and drive more direct bookings.
What are our customers saying? 
All our Insights
Recent Posts / View All Posts
As every month, 123Compare.me publishes the results of the World Parity Report, a monthly tracking that analyzes the evolution of price parity in the global hotel industry.For April's edition of…
As every month, 123Compare.me publishes the results of the World Parity Monitor; a monthly tracker analyzing the evolution of price parity in the global hotel sector. The March edition focuses…
The abandonment rate throughout the booking process is one of the main obstacles to driving direct sales for hotels. The abandonment rate during the booking process is a major obstacle…
At 123Compare.me, we published February’s World Parity Monitor results, our monthly report tracking global hotel price parity evolution. We conduct this analysis using the “Beat - Meet - Lose” KPI,…
123COMPARE.ME in the News
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European Hotel Industry Commands Global Market With Superior Pricing
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The leading companies in the hotel sector analyze the impact of the Digital Markets Act (DMA) at the first IHPI held in Barcelona
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August wave: High season overall Pricing performance remains positive
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July Insights: Steady Gains in Price Parity and Destination Performance
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Parity is not dead because it was never born
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The price gap between Hotels and OTAs has narrowed by 4 points!
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Holiday tourism needs a more strategic recipe
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123Compare.me, a competitive pricing tool that helps hotel groups manage room distribution, has won the EMEA Travel Innovation Award at Phocuswright Europe 2024
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123compare.me – EMEA Travel Innovation Award Winner at Phocuswright Europe 2024
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Phocuswright Europe 2024 Launch Innovator interview: 123 Compare.me
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Customer loyalty: Loyalty to the hotel or to its facilitator?
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Keytel addresses direct selling at a convention in Mallorca
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123compareme drives innovation in the Tech Tourism Cluster
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The Minister of Industry and Tourism, Jordi Hereu, highlights FITURTECHY 24 as “the epicenter of reflection and knowledge of the sector”
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Technology and alliances as the epicenter of hotel innovation in 2024
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Price parity is not dead because it never existed
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The responsibility for distribution is in the hands of each hotelier
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TecnoHotel OnTour Madrid: December 13 at Only YOU Atocha
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123Compare.me shares steady OTA gains in price parity
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79% of the time there is at least one OTA that beats the hotel price, according to the 123Compare.me report
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123Compare to present “World Parity Report”, a revolution in parity analysis for the hotel industry
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World Parity Report arrives: a comprehensive analysis of parity in major destinations
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Calvià adapts its offer to position itself as a ‘revenue’ destination
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Increasing Hotel Direct Sales: A Conversation with Pau Ferret of 123 Compare
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Without Marketing there is no direct sales, and without direct sales, there is no Revenue
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